Edmonton Real Estate Blog & Resources

Diana McGee compares Canada Post’s two main ways to reach a farm, and explains why the mailing method should follow your farm boundary, not set it.

Diana McGee walks through the farming workflow from client persona to mailbox, and why the homeowner reading your mail isn’t always the client you started with.

Diana McGee explains why total sales and turnover rate each tell part of the story when choosing a farm area, with a simple formula and a made-up example.

Diana McGee explains why a real estate farm should start with the client, not the neighbourhood, and how housing stock and market data can help narrow the search.

Tom Shearer explains how REALTORS® can name the clients they most enjoy serving, then use that clarity to guide marketing, prospecting and daily decisions.

A good strategy can still be the wrong strategy for you. Tom Shearer on real estate coaching, Noralta's Seven Success Styles and finding a way of prospecting you'll actually keep doing.

What would your perfect life look like? Tom Shearer on designing a real estate career around that answer, instead of around a production target.

Brokerage support is more than a list of programs. Tom Shearer shares four questions REALTORS® can use to assess whether the support around them is actually working.

We pointed the AI tools at ourselves instead of writing another article about them. Some of what came back was uncomfortable, starting with a broken photo of me that had been sitting on our busiest page since July. Here is what we learned about …

Brokerage support should be more than a list of tools. Tom Shearer breaks it into three pillars: Agent Support, Agent Success and Agent Development, and explains how the right infrastructure can remove friction without removing responsibility from …

Choosing a real estate brokerage in Edmonton? Ask these questions about support, systems, business development and career fit before you make a move.

The final wave of pandemic-era mortgages is coming up for renewal, but Alberta's story looks different from much of Canada. We break down the latest Royal LePage research alongside current Greater Edmonton Area housing data to help homeowners …

Ken Shearer, remembered for his warmth, humour, leadership, and lifelong love of family, community, and connection.

TOM’S TIPS  •  Episode 2

Recent sales data reveal where Edmonton buyers are heading in 2026. Compare 10 trending neighbourhoods by price, commute, schools, and lifestyle to find your fit.