Edmonton Real Estate Blog & Resources

Diana McGee compares Canada Post’s two main ways to reach a farm, and explains why the mailing method should follow your farm boundary, not set it.

Diana McGee walks through the farming workflow from client persona to mailbox, and why the homeowner reading your mail isn’t always the client you started with.

Diana McGee explains why total sales and turnover rate each tell part of the story when choosing a farm area, with a simple formula and a made-up example.

Diana McGee explains why a real estate farm should start with the client, not the neighbourhood, and how housing stock and market data can help narrow the search.

Tom Shearer explains how REALTORS® can name the clients they most enjoy serving, then use that clarity to guide marketing, prospecting and daily decisions.

A good strategy can still be the wrong strategy for you. Tom Shearer on real estate coaching, Noralta's Seven Success Styles and finding a way of prospecting you'll actually keep doing.

What would your perfect life look like? Tom Shearer on designing a real estate career around that answer, instead of around a production target.

Brokerage support is more than a list of programs. Tom Shearer shares four questions REALTORS® can use to assess whether the support around them is actually working.

Brokerage support should be more than a list of tools. Tom Shearer breaks it into three pillars: Agent Support, Agent Success and Agent Development, and explains how the right infrastructure can remove friction without removing responsibility from …

Choosing a real estate brokerage in Edmonton? Ask these questions about support, systems, business development and career fit before you make a move.

Royal LePage Noralta is honoured as Prairie Brokerage of the Year at the 2025 Shelter Awards ceremony during the National Sales Conference.